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Develop the Client's Needs

3 Day Course

Can you consult with your client and understand their needs?

What is the course?

  • designed for Consultants, Sales People, Customer Service Staff, Telephone Support Teams, New Managers
  • suitable for anyone who wants to build - or refresh - their consulting, selling or influencing skills, or who wants to improve their "face-to-face" communications
  • draws on behavioural research in meetings and client-facing situations
  • designed as the follow on course to Professional Selling Skills, but can be tailored as a one off course for the appropriate audience
  • comprises: classroom tuition, practical workshops, individual coaching and peer and instructor feedback

What are its objectives?

By the end of the course, participants will:

  • know the key methods for discovering, defining and developing client's needs
  • have practised using these methods in workshops and role play meetings
  • be able to apply this knowledge to their own business environment

What topics are covered?

All elements of the consultative client meeting:

  • preparing to succeed
  • developing rapport, establishing credibility
  • customer buying motives, wants and needs
  • structured questioning to discover, define and develop client's needs
  • active listening
  • handling objections
  • making a proposal
  • gaining commitment