Winning with Proposals
2 Day Course
Do your proposals get you to the next stage in the bidding process?
What is the course?
- A practical course for anyone who writes or contributes to proposals
- the tools to help participants produce high-quality responses to customers' requests for written, or presented, documents
- a process that creates a winning proposal
- the thinking that produces a written document that reflects the customer's requirements a means of promoting a solution that sells itself
- Over two days, participants learn what makes a winning proposal. They also compete to produce a draft proposal. Only one team can win the contract
What are its objectives?
On completion of the course, participants will:
- understand what makes proposals succeed or fail
- understand how customers read and react to proposals
- take on the competition ethically
- understand what a Management Summary is for, and how to produce one
- evaluate the quality of their proposals
- identify short and long-term objectives for improving the quality of their own work on proposals
What topics are covered?
All elements of the client meeting:
- how customers review proposals
- marketing mix model
- characteristics of a winning proposal
- developing a proposal strategy - case history
- the management summary
- taking on the competition - ethically
- persuasion in proposals